Mac Vs PC

In this particular ad, you can see that the computers Mac and PC take on a human role. As we have discussed in class a few weeks ago, this allows the audience to relate to the characters in the ad. The ad, although has no proper setting and "climax", we are still able to see that there is some story going on in the ad. As we have mentioned in previous posts, this way of personifying an inanimate object is a great way for a brand to become associated with human traits and therefore seen as more personal to the audience watching the ad.

These computers, with their human traits, allow the audience to feel the same emotions that the computers feel. In this case, we feel sympathetic towards PC since he has to go for a major surgery to change his OS. We all know that the OS change is the biggest thing for a computer and alot of Windows users were very bothered by the fact that it takes so much to change just one operating system. AND. its fear of "death" is also one of the biggest fears for windows users when they change their OS as there is a possibility that they may have to get a whole new PC. Mac plays on that fear and makes fun of it.

Mac also uses humour to make sure that the audience remembers the ad. For many of the previous ads that we have shown, it is clear that humour really helps brand recall. In fact, this ad has been so popular that many people parody the ad and post them up on Youtube.

Story telling like that using just two characters that represent one of the most important inanimate objects creates a really interestingly new combination for the audience. It not only makes them laugh at the ad, but think about how we treat the computers. The humanization is definitely a big part of how this ad works and next time i change computer, i will make sure that my mac doesn't suffer.