MOON FACE :(

Firstly, almost half of the commercial is narrated by a narrator. Due to the language barrier, it is difficult for us to determine if the narrator is of first or third person. However, no matter which narrator it is, it leads us to wonder why there is a need for a narrator when the commercial is actually self-explanatory.

1) If the narrator is first person with the girl with the “moon head” being the narrator, the incorporation of her narration would serve to illustrate what she actually felt over her skin problem.
2) If the narrator is the friend of the “moon head” girl, the reason for narration would be to express the friend’s (first-person) point of view of the situation and her concern towards the “moon head” girl.
3) If the narrator is a third person, the reason for narration would be to either explain the transition between scenes or to give a more objective view of what is happening.

Secondly, the commercial is able to portray the character trait of the “moon head” girl within a short period of time. The fact that a “moon head” is used illustrated that the girl has low self confidence because she does not even see herself as having a normal human face anymore. This is emphasized by the repeated scenes where the “moon head” girl starts screaming and gets dejected after she sees objects with craters (which remind her of her face condition). The portrayal of low self-esteem is commonly used in cosmetic commercials to entice audience with similar problems to buy and use the products to look better, hence boosting their confidence.
At 0.10, the point-of-view shot is employed to demonstrate the idea of the “moon head” girl being mesmerized by the boy at the seaside. Through the point-of-view shot, the audience is being put into her situation, allowing them to understand how she feels when she cannot master enough courage to approach the boy.

The element of suspense is also evident in this commercial. This is illustrated by how the audience does not get to see the boy’s face until the last few seconds of the commercial. It creates suspense and anticipation to a certain extent as audience would be curious to know what kind of boy would kindle the girl’s love and admiration. However, the suspense is dissolved by humour when the commercial reveals that the boy actually has the same problem as the “moon head” girl.

Not to forget, a stereotypical setting of the seaside is used to create a romantic air for the commercial. However, this romantic air dissolves into disappointment, illustrating the irony between the romantic setting and the disappointment (which is unromantic) that the “moon head” girl felt.