One Last Note...

People are perpetually attempting to make sense of their surroundings. Narratives act as a platform for this sense making to take off, giving people context and meaning. This is why narrative is such a popular communication tool when parents communicate to their children. The morals and values imparted seem to make more sense when told with a context.

This is not too different when it comes to sales. With the amount of exposure to advertisements an individual is forced to deal with every day, it is no wonder that selling a product on basis of its value proposition is a tactic that is no longer effective. Instead, the audience needs to be engaged, needs to feel, and needs to want the product in order for a the product to stand a chance in the markets today.

What better way to do this than through the power of a narrative?